Trafalgar House expands communications team with Colin Groom

Trafalgar House expands communications team with Colin Groom

Press release: 17 December 2024
 

Trafalgar House, a specialist third-party pensions administrator, today announced the appointment of Colin Groom as Senior Communications Associate.
 

Daniel Taylor, Client Director at Trafalgar House, commented: “Pensions are inherently complex and difficult to understand, even for experts. For members, they can be nearly incomprehensible and often overwhelming.  The inevitable result is that members disengage – the exact opposite of what communications should achieve. Communications should resonate with members, using a style and language that engages them, sparks interest, and inspires action.  We’re now seeing trustees take a more holistic approach, designing comprehensive communication journeys that encompass not just administration but also financial advice and support for significant life events. This is a fantastic step forward.

“At Trafalgar House we believe in the power that engaging communications can have as a tool for change. We invest heavily not just in recruiting highly skilled professionals like Colin, but also in holistic cutting-edge design and digital solutions to support members in confidently making the right decisions on their path to retirement.”

Colin added: ”Trafalgar House stands out among administrators in the market for their unique, forward-thinking approach. Their innovative mindset is evident across all services, and communications are no exception.  I am looking forward to working with the team to find new ways of digitalising and streamlining communications that will allow our clients to take their members on a more personal journey.”